Privacy Policy

Introduction

With the following privacy policy, we inform you about the types of your personal data (hereinafter also referred to as “data”) we process for which purposes and to what extent in the context of the provision of our application.

The terms used are not gender-specific.

Dated June 01, 2021

Index

  • Introduction
  • Responsible
  • Overview of the processing
  • Authoritative legal bases
  • Security
  • Transfer of personal data
  • Data processing in third countries
  • Use of cookies
  • Business Services
  • Payment
  • Provision of the online offer and web hosting
  • Blogs and publication media
  • Contact
  • Push messages
  • Newsletters and electronic notifications
  • Web analysis, monitoring and optimization
  • Online marketing
  • Evaluation platforms
  • Presences in social networks (social media)
  • Plugins and embedded functions as well as content
  • Management, organization and tools
  • Deletion of data
  • Modification and update of the privacy policy
  • Rights of the persons concerned
  • Definitions

Responsible

Frank Hegenbart
Trogerstrasse 38
81675 Munich

E-mail address: info@golfchalet-uttlau.de.

Overview of the processing

The following overview summarises the types of data processed and the purposes of its processing and refers to the data subjects.

Types of data processed

  • Event data (Facebook) (“event data” is data.B that can be transmitted by us to Facebook via Facebook pixel (via apps or other means) and refers to persons or their actions; The data includes, for example.B. information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); Event data does not include the actual content (such as .B written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from it with the deletion of our Facebook account).
  • Inventory data (e.B names, addresses).
  • Content data (e.B entries in online forms).
  • Contact details (e.B. e-mail, phone numbers).
  • Meta/communication data (e..B device information, IP addresses).
  • Usage data (e.B. websites visited, interest in content, access times).
  • Contract data (e.B. subject matter of the contract, term, customer category).
  • Payment data (e.g..B bank details, invoices, payment history).

Categories of affected persons

  • business and contractual partners.
  • Interested parties.
  • Communication.
  • Customers.
  • Users (e.B. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.
  • Conversion measurement (measurement of the effectiveness of marketing measures).
  • Office and organisational procedures.
  • Direct marketing (e.B. by e-mail or by post).
  • Feedback (e.B. Collecting feedback via online form).
  • Marketing.
  • Contact requests and communication.
  • Profiles with user-related information (creation of user profiles).
  • Range measurement (e.B. access statistics, detection of returning visitors).
  • Security.
  • Provision of contractual services and customer service.
  • Managing and responding to requests.

Authoritative legal bases

In the following you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or residence. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 sec. 1 p. 1 lit. a. DSGVO) – The data subject has given his or her consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
  • Performance of the contract and pre-contractual enquiries (Art. 6 sec. 1 p. 1 lit. b. DSGVO) – The processing is necessary for the performance of a contract to which the data subject is a party, or for the implementation of pre-contractual measures, which are carried out at the request of the data subject.
  • Legal obligation (Art. 6 sec. 1 p. 1 lit. c. DSGVO) – The processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Eligible interests (Art. 6 sec. 1 p. 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.

National data protection regulations in Germany:In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes in particular the Law on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). In particular, the BDSG contains special provisions on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and for transmission, as well as automated Decision-making on a case-by-case basis, including profiling. It also regulates the processing of data for the purposes of the employment relationship (Section 26 of the German Federal Data Protection Act), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. In addition, state data protection laws of the individual federal states can be applied.

Security

We shall take place in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different chances of occurrence and the extent of the Threats to the rights and freedoms of natural persons appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data, as well as access, input, disclosure, security of data, and access to the data. availability and their separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, the erasure of data and reactions to the threat to the data. Furthermore, we take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly presets.

Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a complete IP address is not required, the IP address will be shortened (also referred to as “IP masking”). Here, the last two digits, or the last part of the IP address after a period, are removed, or replaced by placeholders. The shortening of the IP address is intended to prevent or make it much more difficult to identify a person on the basis of their IP address.

SSL encryption (https):In order to protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.

Transfer of personal data

In the context of our processing of personal data, the data may be transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example.B service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data, which serve the protection of your data.

Data transfer within the organization: We may transfer personal data to other places within our organization or grant them access to this data. If this transfer is for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary to fulfil our contractual obligations. or if the consent of the persons concerned or a legal permit has been obtained.

Data processing in third countries

If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this is only in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primarily used to store the information about a user during or after his visit within an online offer. The stored information may include.B the language settings on a website, the login status, a shopping cart or the place where a video was watched. The term cookies also includes other technologies that perform the same functions as cookies (e.g. when user information is stored using pseudonymous online identifiers, also referred to as “user IDs”)

The following cookie types and functions are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.
  • Persistent cookies: Persistent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for range measurement or marketing purposes may be stored in such a cookie.
  • First-party cookies: First-party cookies are set by ourselves.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies may be absolutely necessary for the operation of a website (e.B to store logins or other user input or for reasons of security).
  • Statistical, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.B. viewing certain content, use of functions, etc.) are stored on individual websites in a user profile. Such profiles are used to display to users, e.B. content that corresponds to their potential interests. This method is also known as “tracking”, i.e. tracking of the potential interests of users. Insofar as we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or as part of obtaining consent.

Notes on legal bases:  The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed by cookies will be processed on the basis of our legitimate interests (e..B. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, in order to fulfil our contractual obligations.

Storage period: Unless we provide you with explicit information on the storage period of permanent cookies (e.B. as part of a so-called cookie opt-in), please assume that the storage period can be up to two years.

General information on revocation and objection (opt-out):  Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first explain your objection by using the settings of your browser, e.g. by disabling the use of cookies (which may also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be explained by means of a variety of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. In addition, you can receive further notices of objection within the scope of the information about the service providers and cookies used.

Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which the consents of users to the use of cookies or the processing and providers mentioned in the context of the cookie consent management procedure can be obtained and managed and revoked by the users. Here, the declaration of consent is stored in order not to have to repeat its query again and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored at the time of consent, information on the range of consent (e.B which categories of cookies and / or service providers) as well as the browser, system and device used.

  • Processed data types: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Business Services

We process data of our contractual and business partners, e.B. customers and interested parties (collectively referred to as “contractors”) within the framework of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.B. in order to answer enquiries.

We process this data for the purpose of fulfilling our contractual obligations, for the protection of our rights and for the purposes of the administrative tasks associated with this information as well as the business organization. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or is carried out with the consent of the persons concerned (e.B. to participating telecommunications, transport and other ancillary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners are informed about other forms of processing, e.B. for marketing purposes, within the framework of this data protection declaration.

We shall inform the contracting parties before or within the scope of data collection, e.B. in online forms, by means of special marking (e.B colours) or symbols (e.B. asterisks or similar), or in person.

We delete the data after expiry of legal warranty and comparable obligations, i.e. basically after 4 years, unless the data is stored in a customer account, e..B, as long as they have to be stored for legal reasons of archiving (e.B for tax purposes usually 10 years). Data disclosed to us in the context of an order by the contractual partner, we delete in accordance with the specifications of the order, in principle after the end of the order.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and privacy notices of the respective third parties or platforms apply in the relationship between the users and the providers.

Economic analyses and market research: For business reasons and in order to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer may fall into the group of data subjects.

The analyses are carried out for the purpose of business evaluations, marketing and market research (e.B. to identify customer groups with different characteristics). In doing so, we may, if available, take into account the profiles of registered users and their details, e.B. on services used. The analyses are for us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of the users and process the data for the analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.B. as summarized data).

  • Processed data types: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contact data (e.B. e-mail, telephone numbers), contract data (e.B. subject matter of the contract, duration, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Interested parties, business and contractual partners, customers.
  • Purposes of processing: Provision of contractual services and customer service, contact requests and communication, office and organizational procedures, management and response of inquiries, conversion measurement (measurement of the effectiveness of marketing measures), profiles with user-related information (creation of user profiles).
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), legal obligation (Art. 6 sec. 1 p. 1 lit. c. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Payment

In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the persons concerned efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively, “payment service providers”).

The data processed by the payment service providers includes inventory data, such as .B name and address, bank details, such as .B account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The Information is required to carry out the Transactions. However, The data entered is only processed by the Payment Service Providers and stored with them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The Data may be transmitted by payment Service Providers to Commercial Reporting Agencies. The Purpose of this Transfer is to verify identity and Credit. For this purpose, we refer to the terms and conditions and data protection notices of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to them for further Information and Assertion Of revocation, information and other Rights of concern.

  • Processed data types: Inventory data (e.B. names, addresses), payment data (e.B. bank details, invoices, payment history), contract data (e.B. subject matter of the contract, duration, customer category), usage data (e.B. visited websites, interest in content, access times), meta/communication data (e.B. device information, IP addresses), contact data (e.B. e-mail, telephone numbers).
  • Data subjects: Customers, prospects.
  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Services and service providers used:

Provision of the online offer and web hosting

In order to be able to provide our online offer securely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The data processed in the context of the provision of the hosting offer may include all information relating to the users of our online offer, which is accrued in the course of use and communication. This includes regularly the IP address necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or by websites.

Collection of access data and log files:We ourselves (or our web hosting provider) collect data for each access to the server (so-called server log files). The server log files can be accessed by the address and name of the websites and files retrieved, the date and time of the retrieval, the amount of data transferred, the notification of successful retrieval, the browser type and the version, the user’s operating system, the referrer URL (the previously visited page) IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to reduce the load on the servers and their stability. Ensure.

  • Processed data types: Content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Services and service providers used:

Blogs and publication media

We use blogs or similar means of online communication and publication (hereinafter “publication medium”). The data of the readers are processed for the purposes of the publication medium only to the extent that it is necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of these data protection notices.

Comments and posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.

Furthermore, we reserve the right to process the information of the users for spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right, in the case of surveys, to store users ‘ IP addresses for their duration and to use cookies to avoid multiple votes.

The information provided in the context of the comments and contributions about the person, any contact and website information as well as the content information will be stored permanently by us until the user objects.

Retrieval of WordPress emojis and smilies: Within our WordPress blog, graphic emojis (or smilies), i.e., small graphical files that express feelings, are used for the purpose of efficient integration of content elements, obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the users’ browsers.

  • Processed data types: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses), contract data (e.B. subject of the contract, duration, customer category).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Provision of contractual services and customer service, feedback (e.B. collection of feedback via online form), security measures, administration and response to inquiries.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Services and service providers used:

Contact

When contacting us (e.B. via contact form, e-mail, telephone or via social media) the information of the requesting persons will be processed, insofar as this is necessary to answer the contact requests and any necessary measures requested.

The answer to the contact requests in the context of contractual or pre-contractual relationships is carried out in order to fulfil our contractual obligations or to answer (pre-)contractual requests and, in addition, on the basis of the legitimate interests in the Answering the questions.

  • Processed data types: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms).
  • Data subjects: Communication.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Push messages

With the consent of the users, we can send users so-called “push notifications”. These are messages that are displayed on the screens, devices or in browsers of the users, even if our online service is not currently being actively used.

In order to log in for the push messages, users must confirm the query of their browser or device to receive the push messages. This consent process is documented and stored. The storage is necessary to detect whether users have consented to the receipt of the push messages and to be able to prove their consent. For these purposes, a pseudonymous identifier of the browser (so-called “push token”) or the device ID of a terminal device is stored.

  • Purposes of processing: Provision of contractual services and customer service.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. (b. GDPR).

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletter”) only with the consent of the recipients or with a legal permission. If its contents are specifically described as part of a registration for the newsletter, they are decisive for the consent of the users. Moreover, our newsletters contain information about our services and us.

In order to subscribe to our newsletters, it is always sufficient to provide your e-mail address. However, we may ask you to provide a name for personal contact in the newsletter, or other information, if necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in principle in a so-called double opt-in procedure. I.e., You will receive an email after signing up asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. Registrations to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

Deletion and restriction of processing:  We can store the e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address for this purpose alone in a block list (so-called “block list”).

The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper conduct. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.B. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was conducted in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Measurement of open and click-through rates:

The newsletters contain a so-called “web beacon”, i.e., a pixel-sized file that is retrieved from our server when opening the newsletter or, if we use a shipping service provider, from its server. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected.

This information is used to improve the technical aspects of our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links have been clicked.

  • Processed data types: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), meta/communication data (e.B. device information, IP addresses), usage data (e.B. websites visited, interest in content, access times).
  • Data subjects: Communication.
  • Purposes of processing: Direct marketing (e.B. by e-mail or by post).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to it .dem further receipt. You can either find a link to cancel the newsletter at the end of each newsletter or you can use one of the above-mentioned contact options, preferably e-mail.

Web analysis, monitoring and optimization

The web analysis (also referred to as “range measurement”) is used to evaluate the visitor flows of our online offer and may include behavior, interests or demographic information about the visitors, such as.B age or gender, as pseudonymous values. With the help of range analysis, we can, for example.B, identify the time at which our online offer or its functions or content are most frequently used or invite for re-use. We can also understand which areas require optimization.

In addition to web analysis, we can also use test methods to test and optimize different versions of our online offer or its components.B, for example.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar methods can be used for the same purpose. This information may include, for example.B. content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, these can also be processed depending on the provider.

The IP addresses of the users are also stored. However, we use an IP masking method (i.e., pseudonymization by shortening the IP address) to protect users. In general, the web analysis, A/B testing and optimization do not store clear user data (such as .B e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Range measurement (e.B. access statistics, recognition of returning visitors), profiles with user-related information (creation of user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Services and service providers used:

Online marketing

We process personal data for the purposes of online marketing, including in particular the marketing of advertising space or presentation of advertising and other content (collectively referred to as “Content”) based on potential interests of users as well as the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar methods are used by means of which the information relevant for the presentation of the aforementioned contents is stored about the user. This information may include, for example.B. content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect users. As a general rule, the online marketing process does not store clear user data (such as .B e-mail addresses or names), but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar methods. These cookies can later generally also be used on other websites that use the same online marketing method, read it and analyzed it for the purpose of displaying content, as well as supplemented with further data and on the server of the online marketing process provider. stored.

Exceptionally, clear data can be assigned to the profiles. This is the case if the users are, for example.B. members of a social network whose online marketing methods we use and the network connects the profiles of the users with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.B. by consent within the scope of registration.

In principle, we only have access to aggregated information about the success of our ads. However, in the context of so-called conversion measurements, we can check which of our online marketing procedures have led to a so-called conversion, i.e. e.B., to a contract with us. Conversion measurement is used solely to analyze the success of our marketing efforts.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Processed data types: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Marketing, profiles with user-related information (creation of user profiles).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).
  • Possibility of objection (opt-out): We refer to the data protection information of the respective providers and the options for objection to the providers (so-called “opt-out”). Unless an explicit opt-out option has been specified, it is possible that you turn off cookies in your browser settings. However, this may limit the functionality of our online offer. We therefore also recommend the following opt-out options, which are offered in summary to the respective areas:a) Europe: https://www.youronlinechoices.eu.(b) Canada: https://www.youradchoices.ca/choices. (c) USA: https://www.aboutads.info/choices. (d) Cross-territorial: https://optout.aboutads.info.

Services and service providers used:

Evaluation platforms

We participate in evaluation procedures to evaluate, optimize and promote our services. If users rate us via the participating rating platforms or procedures or otherwise provide feedback, the General Terms and Conditions of Use and the privacy policy of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.

In order to ensure that the evaluating persons have actually used our services, we transmit the necessary data with regard to the customer and the service used to the respective evaluation platform (including name, e-mail address and order number or article number) with the consent of the customers. This data is used solely to verify the authenticity of the user.

Rating widget : We integrate so-called“rating widgets” into our online offer. A widget is a functional and content element integrated into our online offer that displays changeable information. It can be represented e.B. in the form of a seal or comparable element, partly also called “badge”. Although the corresponding content of the widget is displayed within our online offer, it is retrieved at this moment from the servers of the respective widget provider. This is the only way to always show the current content, especially the current evaluation. For this purpose, a data connection must be established from the website accessed within our online offer to the server of the widgets provider and the widgets provider receives certain technical data (access data, including IP address), which are necessary so that the content of the widget can be delivered to the user’s browser.

Furthermore, the widgets provider receives information about the fact that users have visited our online offer. This information can be stored in a cookie and used by the Widgets provider to recognize which online offers that participate in the evaluation procedure have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes.

Evaluations can be made under www.booking.com.

  • Processed data types: Contract data (e.B. subject matter of the contract, duration, customer category), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Customers, users (e.B. website visitors, users of online services).
  • Purposes of processing: Feedback (e.B. collecting feedback via online form), marketing.
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Presences in social networks (social media)

We maintain online presences within social networks and process users’ data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that it allows users ‘ data to be processed outside the European Union area. This can create risks for users, as this could .B make it more difficult to enforce users’ rights.

Furthermore, users’ data within social networks is usually processed for market research and advertising purposes. For example.B user profiles can be created on the basis of the user behaviour and the resulting interests of the users. The user profiles can in turn be used to, for example.B, display advertisements inside and outside the networks that are presumed to be in the interests of users. For these purposes, cookies are usually stored on users ‘ computers, in which users ‘ usage behaviour and interests are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (in particular, if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective processing forms and the possibilities of opposition (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

We also point out that in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be claimed most effectively from the providers. Only providers have access to users ‘ data and can take direct action and provide information. If you still need help, you can contact us.

Facebook: Together with Facebook Ireland Ltd., we are responsible for the collection (but not further processing) of data of visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.B. IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Privacy Policy Statement: https://www.facebook.com/policy). As explained in the Facebook Privacy Policy under “How do we use this information?”, Facebook also collects and uses information to provide analytics services, called “page insights,” to site operators to provide them with insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook (“Information on Page Insights”, https://www.facebook.com/legal/terms/page_controller_addendum),which in particular regulates which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of the data subject (i.e. users can, for example.B, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information on Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Processed data types: Contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Contact requests and communication, feedback (e.B. collecting feedback via online form), marketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. GDPR).

Services and service providers used:

Plugins and embedded functions as well as content

We include functional and content elements in our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “Third Party Providers”). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).

The integration always presupposes that the third-party providers of this content process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, websites to be referred to, the time of the visit as well as other information on the use of our online offer as well as be associated with such information from other sources.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

Facebook plugins and content: Together with Facebook Ireland Ltd., we are jointly responsible for the collection or receipt in the context of a transmission (but not further processing) of “event data” that Facebook collects or receives in the context of a transmission for the following purposes by means of the Facebook social plugins (and embedding functions for content) that are carried out on our online offer: a) display of content and advertising information that correspond to the presumed interests of users; b) delivery of commercial and transactional messages (e.B addressing users via Facebook Messenger); c) Improvement of ad delivery and personalization of functions and content (e.B. improvement of the recognition of which content or advertising information presumably corresponds to the interests of the users). We have concluded a special agreement with Facebook (“Addendum for Persons responsible”, https://www.facebook.com/legal/controller_addendum), in which it is regulated in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of those affected (i.e. users can, for example.B, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyses and reports (which are aggregated, i.e. do not receive any information about individual users and are anonymous to us), then this processing is not carried out within the scope of joint responsibility, but on the basis of an order processing agreement (“Data Processing Conditions”, https://www.facebook.com/legal/terms/dataprocessing) , the “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU Data Transfer Supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook.

  • Processed data types: Usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses), event data (Facebook) (“event data” are data.B that can be transmitted by us to Facebook via Facebook pixels (via apps or other means) and relate to persons or their actions; The data includes, for example.B. information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); Event data does not include the actual content (such as .B written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account), contact data (e.B. e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), inventory data (e.B. names, addresses).
  • Data subjects: Users (e.B website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness, provision of contractual services and customer service, feedback (e.B. collection of feedback via online form).
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR), consent (Art. 6 sec. 1 p. 1 lit. a. DSGVO), performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. (b. GDPR).

Services and service providers used:

Management, organization and tools

We use third-party services, platforms and software (hereinafter referred to as “Third Party”) for the purposes of organizing, managing, planning and providing our services. When selecting third-party providers and their services, we comply with the legal requirements.

In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this data protection declaration. This data may include, in particular, master data and contact data of the users, data on transactions, contracts, other processes and their contents.

If users are referred to the third parties or their software or platforms in the context of communication, business or other relationships with us, the third parties may process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the privacy policy of the respective third parties.

Notes on legal bases: If we ask the users for their consent to the use of the third-party providers, the legal basis for the processing of data is the consent. Furthermore, their use may be part of our (pre)contractual services, provided that the use of the third-party providers has been agreed within this framework. Otherwise, the data of the users will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to inform you of the information on the use of cookies in this privacy policy.

  • Processed data types: Inventory data (e.B. names, addresses), contact data (e.B. e-mail, telephone numbers), content data (e.B. entries in online forms), usage data (e.B. websites visited, interest in content, access times), meta/communication data (e.B. device information, IP addresses).
  • Data subjects: Communication partners, users (e.B. website visitors, users of online services).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a. DSGVO), performance of contract and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b. GDPR), Eligible Interests (Art. 6 sec. 1 p. 1 lit. GDPR).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents, which are permitted for processing, are revoked or other permits are omitted (e.g. if the purpose of the processing of these data has ceased or if they are purpose are not required).

Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example.B to data that must be retained for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or for the protection of the rights of another natural or legal person.

Our data protection information may also contain further information on the storage and deletion of data that applies primarily to the respective processing.

Modification and update of the privacy policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as the changes to the data processing we do make this necessary. We will inform you as soon as the changes require an act of participation on your part (e..B. consent) or any other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of the persons concerned

As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

  • Right to object: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is subject to Article 6 (1) of the Year. Ee or f GDPR is made to appeal; This also applies to profiling based on these provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is related to such direct marketing.
  • Right of revocation for consents: You have the right to revoke your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be deleted immediately or, alternatively, to request a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the requirements of the GDPR.

Supervisory authority responsible for us:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach

Definitions

This section provides an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and are defined above all in Article 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve as an understanding. The terms are sorted alphabetically.

  • IP masking: “IP masking” is a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing
  • Conversion measurement: Conversion measurement (also known as “visit action evaluation”) is a method by which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the devices of the users within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, this allows us to track whether the ads we placed on other websites have been successful.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); a natural person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, to an identification number, to location data, to an online identifier (e.B. cookie) or to one or more special characteristics that are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person is considered to be identifiable.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data, which consists in the fact that this personal data is used to analyze, evaluate or predict certain personal aspects that relate to a natural person (depending on the type of profiling, different information regarding demographics, behavior and interests,.B such as interaction with websites and their content, etc.) or to predict them (e.B. the interests in certain content or products, the click behavior on a website or the location). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offer and may include the behavior or interests of visitors in certain information, such as .B content of websites. With the help of the reach analysis, website owners can, for example.B, recognize the time at which visitors visit their website and what content they are interested in. This allows them .B to better adapt the contents of the website to the needs of their visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer.
  • Responsible: “Controller” means the natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: “Processing” means any operation carried out with or without the aid of automated procedures or any such series of operations relating to personal data. The term goes far and includes virtually every handling of data, be it the collection, the evaluating, the storage, the transmission or the deletion.